Learn more about trademarks and copyright.

Articles by Trademark Garden

Trademarking a Product’s Appearance

A trademark registration for the appearance of a product is one of the most overlooked aspects of brand protection. From the shape of a bottle to a distinctive color, almost any aesthetic or visual aspect of a product that helps identify the product to consumers is subject to trademark protection, just as a name or slogan would be. That said, the process of obtaining this protection may be more complex than the trademark process for names and slogans and often requires a showing of acquired distinctiveness in commerce.

How Long Does a Trademark Application Take?

The trademark application process can seem pretty complicated. It does have a lot of steps and can take a while to complete. This handy guide will help you navigate the trademark process and to understand the timetable.

How to Correctly Use Trademark Symbols

What is the difference between trademarks and copyright? Though both types of intellectual property protection are important, knowing which type of protection applies to what is a key part of successful business planning and brand management.

Trademark or Copyright?

What is the difference between trademarks and copyright? Though both types of intellectual property protection are important, knowing which type of protection applies to what is a key part of successful business planning and brand management.

Amazon Brand Gating

Looking for the best way to protect your Amazon brand? Amazon’s Brand Gating program helps prevent private labels and other branded products from being counterfeited and hijacked by unscrupulous third parties. Follow this step-by-step process to get your Amazon Brand Gated, and learn the role that a federal trademark and Amazon Brand Registry play in the process.

Protect your brand with a trademark registration.

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