Learn more about trademarks and copyright.

Articles by Trademark Garden

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Getting Intelligent About Your Intellectual Property: What is intellectual property (IP) and how does it differ from personal or real property? Why is IP important for small businesses? What are trademarks, and how are they different from other types of IP? What types of trademarks tend to be the most valuable to small businesses on a budget? What is the process for getting trademark protection?

Trademarking a Product’s Appearance

A trademark registration for the appearance of a product is one of the most overlooked aspects of brand protection. From the shape of a bottle to a distinctive color, almost any aesthetic or visual aspect of a product that helps identify the product to consumers is subject to trademark protection, just as a name or slogan would be. That said, the process of obtaining this protection may be more complex than the trademark process for names and slogans and often requires a showing of acquired distinctiveness in commerce.

How Long Does a Trademark Application Take?

The trademark application process can seem pretty complicated. It does have a lot of steps and can take a while to complete. This handy guide will help you navigate the trademark process and to understand the timetable.

How to Correctly Use Trademark Symbols

What is the difference between trademarks and copyright? Though both types of intellectual property protection are important, knowing which type of protection applies to what is a key part of successful business planning and brand management.

Trademark or Copyright?

What is the difference between trademarks and copyright? Though both types of intellectual property protection are important, knowing which type of protection applies to what is a key part of successful business planning and brand management.

Protect your brand with a trademark registration.

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